Post Types
Commercial Posts
Purpose: Promote products, services, or offers (e.g., discounts, sales).
Length: Short and snappy: 50-150 characters. Longer promotional content: Up to 300 characters.
Length: Short and snappy: 50-150 characters. Longer promotional content: Up to 300 characters.
Informative Posts
Purpose: Share educational or informative content (e.g., tips, facts, tutorials).
Length: Concise tips: 100-200 characters. In-depth posts: Up to 1,000 characters (especially for platforms like LinkedIn).
Length: Concise tips: 100-200 characters. In-depth posts: Up to 1,000 characters (especially for platforms like LinkedIn).
Engagement Posts
Purpose: Encourage audience interaction (e.g., polls, questions, quizzes).
Length: Questions or prompts: 50-150 characters. Polls or surveys: Often less than 100 characters.
Length: Questions or prompts: 50-150 characters. Polls or surveys: Often less than 100 characters.
Inspirational Posts
Purpose: Motivate or inspire through quotes or success stories.
Length: 100-200 characters (short and impactful).
Length: 100-200 characters (short and impactful).
Entertaining Posts
Purpose: Share humor, memes, or lighthearted content to entertain.
Length: Memes or jokes: 50-150 characters. Storytelling: 200-300 characters.
Length: Memes or jokes: 50-150 characters. Storytelling: 200-300 characters.
Announcements
Purpose: Inform about new launches, updates, or events.
Length: 100-300 characters.
Length: 100-300 characters.
Storytelling Posts
Purpose: Share relatable or personal stories to build connections.
Length: 300-1,000 characters (varies based on platform).
Length: 300-1,000 characters (varies based on platform).
User-Generated Content (UGC)
Purpose: Share customer reviews, testimonials, or user-submitted media.
Length: 100-200 characters (focus on authenticity).
Length: 100-200 characters (focus on authenticity).
Call-to-Action (CTA) Posts
Purpose: Drive specific actions (e.g., sign-ups, purchases, downloads).
Length: 50-150 characters (direct and persuasive).
Length: 50-150 characters (direct and persuasive).
Event-Related Posts
Purpose: Promote or recap events.
Length: Invitations: 100-200 characters. Recaps: 200-400 characters.
Length: Invitations: 100-200 characters. Recaps: 200-400 characters.
Campaign Objectives
Reach
Purpose: Maximize the number of unique users who see the campaign.
Focus: Increasing brand visibility.
Focus: Increasing brand visibility.
Impressions
Purpose: Generate a high volume of ad views, regardless of user interaction.
Focus: Ad exposure frequency.
Focus: Ad exposure frequency.
Engagement and Sharing
Purpose: Drive user interaction with content (likes, shares, comments).
Focus: Active participation and social proof.
Focus: Active participation and social proof.
Awareness
Purpose: Build or increase brand awareness in the target market.
Focus: Creating a lasting impression of the brand.
Focus: Creating a lasting impression of the brand.
Conversion
Purpose: Drive users to complete a specific action (e.g., purchase, sign-up, download).
Focus: Converting leads into customers.
Focus: Converting leads into customers.
Retention
Purpose: Retain current customers and encourage repeat interactions.
Focus: Building loyalty and long-term value.
Focus: Building loyalty and long-term value.
Lead Generation
Purpose: Capture potential customer information for future follow-up.
Focus: Building a pipeline of qualified leads.
Focus: Building a pipeline of qualified leads.
Website Traffic
Purpose: Drive clicks to a website or landing page.
Focus: Increasing site visits and potential conversions.
Focus: Increasing site visits and potential conversions.
Direct Sales
Purpose: Generate immediate sales through direct-response advertising.
Focus: Driving revenue through advertising.
Focus: Driving revenue through advertising.
Re-engagement
Purpose: Reconnect with users who have interacted with the brand previously.
Focus: Retargeting and reactivating past customers.
Focus: Retargeting and reactivating past customers.
App Installs
Purpose: Encourage users to download and install a mobile app.
Focus: Increasing app adoption.
Focus: Increasing app adoption.
Local Awareness
Purpose: Promote business presence to users in a specific geographic area.
Focus: Attracting nearby customers.
Focus: Attracting nearby customers.
